HOW TO PERSONALIZE AD EXPERIENCES USING AI POWERED PERFORMANCE MARKETING TOOLS


Best Mobile Attribution Tools For Performance Marketers

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for measuring the effectiveness of your brand understanding projects.

read more

The Role Of Zero Party Data In Performance Marketing

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more trustworthy informationPixel m

read more